New words for the day

Jennifer Miller for the New York Times asks “Have We Hit Peak Podcast?”. I’d wager we’re not even at basecamp yet (though I have already turned back).

The two new words I learned? Podfade and Bantercasts—like all good new words, neither needs further explanation.

Some interesting snippets:

“Today, Ms. Mandriota says the same D.I.Y. spirit that made having a podcast “alluring” is precisely what doomed the project.”

Ask yourself is it a hobby or a business? If it is the latter, how are you going to get to there? If the former. why should I care?

Brutal math

And then this:

“There are now upward of 700,000 podcasts, according to the podcast production and hosting service Blubrry, with between 2,000 and 3,000 new shows launching each month.”

Then, towards the end of the story:

“between March and May of this year, only 19.3 percent of existing podcasts introduced a new episode, according to Blubrry”

If you assume a podcast which has not been updated in two months has been abandoned, this figure represents almost 560,000 abandoned podcasts. Think of all those microphones!

Treasure map please

This is the concern I was getting at with Apple bringing podcasts in-house. As the number of podcasts explode, discovery is going to become an ever more critical issue. Even if some of the 2,000 to 3,000 new monthly podcasts are great, how on earth are you going to find them?

Really, this is no different to starting a travel blog. Yes, your Mum may well be your number one fan.

But there is no guarantee the rest of the planet will share her enthusiasm.